Thabo "Tbo Touch" Molefe's new video-on-demand service may be another shining light in his glittering career.
The former radio presenter left Metro FM intent on growing a media empire and after already starting Touch HD, his online radio station, he's moved on to television. THD - as the video-on-demand service has been named - will be launched in October and will see it compete with other streaming services such as Showmax and Netflix.
In 2016 Molefe launched what was then called Touch Central to surprising success as streaming radio is not popular in South Africa. However, two years later it continues to grow.
"The world lives online these days. We are all creators in this space. To move information from one person to the next, it has to be through the internet," he said during an interview with TechCentral.
Inspired by the "pain" of seeing international brands competing with local ones and offering services for considerably less, Molefe conceptualised THD to bring compelling and high quality content to South Africans for a cheaper price.
"We need to create our own stories and not wait for Hollywood to come here and tell our stories. I've realised that, that era has arrived. I have met with numerous amount of content creators. We have increased our workmanship here with hiring additional 18 new videographers and directors in partnership with the IDC," he explained.
The world lives online these days. We are all creators in this space. To move information from one person to the next, it has to be through the internet
The Industrial Development Corporation invested millions into THD to see the plans come to fruition. He said he would be flying to Los Angeles to wrap up negotiations to launch the service on a global scale.
He says the content that will be featured will be not only from South Africa but other African countries and will cover everything from suspense to spirituality. It will be "created by Africans for the world."
He referenced Marvel movie Black Panther which grossed over $1 billion worldwide which featured prominent South African artists and African themes.
"That shows you that there's a demand for strong African content but it's got to be done well and until we get it right, let's not get it done."